Spreading the strong and incredibly important messaging behind the Communication Workers Union (CWU) anti-racism campaign, in coordination with Show Racism the Red Card, is of the utmost importance to our sport and society.
Sport, particularly football in the United Kingdom, always will be a powerful vehicle that can drive positive social change within our communities.
When CWU reached out to our team here at SWAZ, to ask for our help and support with their anti-racism messaging, we were buzzing to get behind a cause that stands for all the same things as us.
A Bespoke Kit to Support the Campaign
With our 3D kit designer, you can design your own football kit, and our role in this project was to produce a uniquely designed and branded shirt to be sold to raise both money and awareness for the ‘Show Racism the Red Card’ campaign.
The endless capability of our 3D football kit designer helped us to do just that, with this incredible design.
Legends of the Game
We were delighted to see some huge footballing names, such as Manchester United legend Bryan Robson, the great Viv Anderson MBE, Chris Hughton, Lee Clark and Chris Powell, just to name a few, sport the SWAZ brand on their crest.
With these footballing gods behind the cause, it was always going to take-off and nearly 600 special ‘Show Racism the Red Card’ football shirts were sold.
With £5 for every purchase going back to CWU to support both their anti-racism educational work and FareShare, the organisation distributing food to charities and across the country, the awareness and financial benefits of this campaign were incredible and we were delighted to be a part of it!
The CWU Show Racism the Red card is still on sale and can be purchased by clicking here.
“From the start to the finish of the project, SWAZ were professional, creative and incredibly bought into the product and campaign that we wanted to create.
“At an extremely competitive cost, we were to create a bespoke shirt that not only sold hundreds of replicas but was worn by dozens of legends of the game and massively raised the profile of our anti-racism message.
“As an organisation we would not hesitate to recommend SWAZ and they will be our automatic go-to company for any future campaigns of this type.“
— The Unions’ Head of Communications, Chris Webb
