A football kit plays a pivotal role in the success of a club and has since the early days of the beautiful game. It’s how you grab people’s attention and build a fanbase. But, it’s not just about the visuals; it’s also about keeping the club’s bank account afloat.

The football kit serves as a canvas for selling sponsorship placements for grassroots and professional clubs alike, and an opportunity to generate revenue through shirt sales to fans. Therefore, you want to have the right tools available to create the perfect kit for you.

We believe in the power of choice, and the SWAZ custom football kit designer has distinguished itself as a premier creative tool on a global scale.

Through years of careful updates, our technology has evolved into a super smooth platform for effortlessly creating custom items. A few years ago, a viral Twitter campaign put its skills to the test.

The internet went wild, using it to whip up football shirt designs that looked just like the branding of some top supermarket chains – it was both fun and demonstrative of the creative power of our platform.

A step-by-step guide to get the most out of our custom football kit designer.

To enhance your experience, we’ve created a video explaining the key features of our designer tool, so you can maximize its potential when working on your dream football kit. Simply hit the play button or refer to our step-by-step guide below for further details.

Step one: Choosing your template.

We’ve created hundreds of templates for you to use as a starting point for your design. From simple, more traditional concepts, that have dotted patterns or diagonal strips, to abstract layouts that flood the material with unique elements.

Even if you are halfway through a design, you can always return to this screen and choose another template to work on if you change your mind. Any colours already picked, or artwork added to the garment, will remain on the next design template for you to work on.

Top tip: You can quickly find the catalogue of templates you’re interested in by using the category selector featured on the filter bar.


Step two: Selecting your colours.

The first, and probably the most important, part of the building process is choosing the colours you want to feature on your kit design.

We have over 100 colour options already available on our custom football kit designer, but if you do need an exact colour match for your brand, please include the HEX or RGB codes in the notes when you purchase. If we can, we will align them before the production process begins.

Top tip: Our custom football kit designer uses a 360-rotation tool so you can easily spin the kit around on the screen. Enjoy inspecting how it looks from all angles.


Step three: Logos and sponsors.

We provide multiple ways to seamlessly incorporate sponsor artwork and club logos into your kit, allowing you to effortlessly adjust their placement on the garment until it suits your vision. Just hit the + button to add more artwork to a specific spot, and once it’s on the garment, easily position it where you want. No constraints on the number of sponsors, logos, or artwork you can upload.

Additionally, you can choose different positions for the SWAZ logo and tweak its colour using the tile picker on the left. This flexibility in showcasing partners distinguishes custom football kits, particularly benefiting grassroots clubs in securing kit funding by demonstrating a serious commitment to advertising.

Top tip: Enhance uniqueness by adding a ‘ghost image’ on the side – a subtly faded graphic, often used by clubs to highlight an enlarged version of their club badge.


Step four: Names and numbers.

It’s the little things that really count, and when you toss in a shirt with a player’s name and number on it, that might just be the clincher for getting them on board. You’ve got the freedom to play around with colours for your name and numbers, even tweak the border at this stage.

Plus, we’re not holding back on font choices – there’s a bunch to pick from. Is your heart set on a specific font we don’t have? No problem, just give us a shout, and we’ll do our best to hook you up. Just hit the plus button and start adding your text and numbers. You can also have multiple pieces of written content and numbers on your garment.

Top tip: This page serves as a sneak peek, giving you a glimpse of how your name and number will look on the garment. As you move further along in the building process, you’ll get the chance to drop in all the specific details for each player you’re buying a kit for.


Step five: Finalising your kit.

To wrap up the kit-building journey, it’s time to punch in all the player names, numbers, and sizes into the player box, getting everything set for your purchase. Remember, sizes are a must at this stage before you can add your whole kit order to the cart. Once you’ve completed the details of one player, hit the ‘Add Player’ button to add another garment.

Here’s a cool feature to keep in mind: hit ‘Save,’ and your kit lands in your personal SWAZ account. Just make sure you’re registered or logged in for this to work. Once saved, your designs are all right here, and easy to access. We will never delete or discontinue your design from your account.

Top tip: Our pricing system is dynamic. That means the more gear you grab, the friendlier the prices get for each piece. Check out our pricing table here for all the details.


Crafting the perfect football kit is more than just a design process; it’s an opportunity to shape the identity of your club. With the SWAZ custom football kit designer, we offer a global platform that champions creativity and choice.

Stand out from the competition

From selecting templates and colours to adding logos, sponsors, names, and numbers, our step-by-step guide to using our custom football kit designer ensures a seamless journey. Hit ‘Save’ to keep your designs safe, and remember, the more you order, the better the deal.

If you have any questions, reach out to our team who will be on hand to help.