Ivybridge Town FC Case Study: A Custom Football Kit for a Landmark Season

For grassroots football clubs, a kit is much more than something players wear on matchday. It represents history. It connects communities across the whole club — from the youngest age groups right through to the first team. It features in photos that hang in clubhouses and sit in players’ scrapbooks for years, ready to be shown to future kids and grandchildren as proof of the old footballing days.

So when a club reaches a once-in-a-lifetime milestone, the kit has to match the moment. And for a club celebrating 100 years, an off-the-shelf option was never going to cut it. That’s exactly why Ivybridge Town FC came to SWAZ — to use our football kit designer skills to create something truly bespoke for their centenary season.

Ivybridge Town, a grassroots club based in Devon, celebrated their 100th year in the 2025/26 campaign. This wasn’t a season for a standard template with a badge swap. The brief was clear: design a custom football kit that celebrated the club’s history, looked premium, and created a sense of unity from the youngest age groups through to the senior side.

Working closely with the club, SWAZ designed and produced:

Both were created from scratch as fully bespoke designs, with centenary messaging and heritage details built directly into the fabric — not just a logo tweak or a commemorative patch, but a kit that told the club’s story through the design itself. That’s the kind of creative work that comes from working with a specialist football kit supplier rather than pulling a template off the shelf.

This wasn’t a project for one team. Ivybridge Town needed a whole-club solution — and that’s exactly what SWAZ delivered. Alongside the custom match kits, we supplied the entire club with teamwear and accessories, giving every age group a joined-up look from matchday warm-ups to training sessions.

The club also benefited from its own SWAZ-hosted club shop, making it simple for parents, players, and coaches to order what they needed without chasing volunteers or dealing with spreadsheets.

Seeing every team walk out in the same centenary design — from the youngest players through to the men’s first team — has been one of the standout parts of the partnership. That visual consistency strengthens the club’s identity, improves matchday presentation, and gives every player the feeling that they belong to something bigger.

With no minimum order quantities, even the smaller age groups could kit up without the club needing to bulk-buy or hold unnecessary stock. Every team got the same premium product, regardless of squad size.

One of the clearest pieces of feedback from Ivybridge Town has been around quality.

The club have been open about the fact that SWAZ kits are a step up from what they’d received from previous suppliers — including major brands like Nike. The quality of the product, the consistency of the print, and the overall finish have all been highlighted as significant improvements.

But it’s not just about the product. The service has been different too. For many grassroots clubs, dealing with big-name suppliers can mean slow responses, rigid processes, and a feeling of being a small fish. SWAZ works differently. Clubs get direct communication, flexibility, and a team that understands the realities of running a grassroots football club — because that’s all we do.

For volunteers, coaches, and club organisers already juggling a hundred responsibilities, a complicated ordering process is the last thing anyone needs.

Ivybridge Town have found the day-to-day ordering experience with SWAZ to be significantly smoother than with previous suppliers. Our online ordering platform keeps things simple, and with a four-week turnaround on custom kit orders, clubs aren’t left waiting months for delivery or scrambling to get sorted before the season kicks off.

That reliability matters. A great-looking kit is one thing, but knowing you can reorder quickly, top up sizes mid-season, or add new players without hassle — that’s what makes a supplier actually work for a club over the long term. And because SWAZ kits are never discontinued, Ivybridge Town can reorder the exact same centenary design next season or five seasons from now if they choose to.

What made this project especially rewarding was the balance between old and new.

The green home kit and purple away kit gave Ivybridge Town a distinctive look that stood out across the league, while the integrated centenary details ensured the kits carried real meaning beyond just looking sharp. This wasn’t a commemorative badge stuck onto a generic template — it was a ground-up design built around the club’s story.

This is where bespoke football kit design genuinely adds value. Clubs aren’t limited to picking from a catalogue. They can create something unique to their look using their colours, and the occasion they’re marking — with full creative input throughout the process.

The Ivybridge Town project is a strong example of what grassroots football clubs are actually looking for from a kit supplier:

For clubs that want more than a generic option, working with a specialist supplier makes it possible to create something that looks the part, performs on the pitch, and supports the club behind the scenes too.

At SWAZ, we work with grassroots football clubs across the UK to create custom football kits, teamwear, and whole-club solutions — combining standout design with practical ordering and long-term support.

Whether your club is planning a milestone season, a full rebrand, or simply wants a kit that’s properly yours, we’d love to help

Partnerships like this define what we do at SWAZ. Whether you’re a grassroots side or an established club, our custom sports kits are designed to grow with you.

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