Working with SWAZ is designed to be simple, structured, and built around your club. From the first conversation through to ongoing orders, every step is managed to provide you with clarity, consistency, and complete control.
Step 1: Understanding Your Club
Every partnership starts with a conversation. Once you reach out, our partnerships team will take the time to understand your club — its structure, needs, and people, and what you’re looking for in a sportswear supplier for your club.
This allows us to build a clear picture of how we can best support you, both in terms of product and service.
Step 2: Proposal & Design Concepts
We’ll then create a tailored proposal based on your club, including initial design concepts to showcase the breadth and standard of what we can deliver.
This includes:
- A selection of example designs to demonstrate our creative capability and the level of customisation available.
- Suggested teamwear and product ranges.
- Clear pricing structures.
- A breakdown of the benefits available to your club.
Everything is built specifically around your requirements — no templates, no guesswork.
Step 3: Agreement & Partnership Launch
Once you’re happy to move forward, we’ll formalise the agreement and confirm the partnership.
From there, we’ll:
- Announce the partnership across our platforms.
- Begin onboarding your club into the SWAZ system.
- Assign your dedicated account manager.
This is where the relationship begins — not just a supplier, but a long-term partner.
Step 4: Design & Product Development
We then work closely with you to finalise your full range of kit and teamwear.
Whether you already have a clear vision or want something completely bespoke, our in-house design team will bring it to life — from colourways and patterns to unique concepts inspired by your club, your history, or your local identity.
Every detail is considered to ensure your club stands out.
Step 5: Club Shop Setup
Once your designs are approved, we build your fully customised online club shop — free of charge.
This becomes your central hub for all kit and teamwear, where:
- Players, coaches, and supporters can order directly.
- All products are available with full custom options.
- Orders can be placed at any time, with no minimum quantities.
Everything is streamlined into one easy-to-use system. From custom football kits to bespoke training wear, everything is available to purchase via your shop.
Step 6: Seamless Ordering & Production
What sets SWAZ apart is how orders are processed.
- Orders are placed directly through the website.
- Instant checkout or invoice payment options are available.
- Orders go straight into production as soon as payment is confirmed.
- Sponsors get integrated into your online products upon request.
There’s no back-and-forth, no delays through email chains — just a fast, efficient system that keeps your orders moving.
Custom orders are delivered in approximately four weeks, with stock items averaging two weeks, plus UK delivery.
Unlike traditional suppliers, there’s no need to place orders via email or wait for manual processing — everything is handled instantly through your club shop.
Step 7: Ongoing Support & Growth
Your partnership doesn’t stop at launch.
Throughout your agreement, you’ll have:
- A dedicated account manager for ongoing support.
- Access to benefits such as gift-of-kit packages or rebates (where applicable).
We’re here to support your club long-term — helping you grow, evolve, and maintain a consistent, professional look across every season.
Ready to Get Started?
If you’re looking for a reliable, long-term sportswear supplier for your club that simplifies the process and delivers consistent quality, we’d love to hear from you.